Selective distribution   To frontpage

Shotgun or riffle? All or selected routes… Distribution through Danish Total Distribution is typically unaddressed distribution to many households. The distribution can be to all addresses, for instance including offices and stores, private households or it can be exclusively to detached houses and terrace houses. You reach out widely and frequently very effectively. The majority of our customers choose this distribution form because needs and customer structure may be difficult to define and because the household which may not contain a potential customer today may tomorrow. If your customer has a car, is interested in gardening and earns more than DKK 350,000 then we know where he lives… If you have a limited target group - identifiable with particular demographic criteria - you can reduce the contact price for your household distributed marketing by using selective distribution. Through DTD's highly developed data system we can distribute in the specific areas with the absolutely highest probability of hitting a target group, thus reducing your resource consumption.

With selective distribution, you can target selected groups with similar demographic haracteristics. Ask DTD for advise. Your costs of printing is minimised without loosing the effect. You can also benefit from selective distribution when doing testmarketing. Do you know the name and address of your customers - then direct distribution is a possibility... We are also distributing printed matter by address over the entire country. Specific rules for layout and content apply.